Dandruff Shampoo Makes Good Use Of The Canadian Winter With Outdoor Ads

Montreal Agency Tops Billboards With Snow

Published on Mar 04, 2014

Editor's Pick

Dandruff shampoo brand Selsun Blue decided to make good use of Montreal's snowfalls with this outdoor campaign. It's designed so that piles of snow sit at the top of the billboards, giving the models' hair a white dusting. The strapline is "when flakes take you by surprise." The campaign was dreamed up by Montreal agency lg2, which is targeting people at the time of year -- winter -- when dandruff can be worst because of dry air and heating.

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Mar 04, 2014
Selsun Blue

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