Sephora Launches 'Beauty Board' So You Can Shop Others' Makeup Looks

Never Have a Bad Smokey Eye Again

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Sephora has long been one of those beauty stores that just gets the problems with the art of makeup shopping. The company was behind efforts like ColorIQ, which tests your skintone to find your perfect foundation and also offers one of the best e-commerce sites in the industry. Now, the company introduces "Beauty Board" a social network that, like Pinterest, lets you upload pictures of your own makeup. But even better, those who want to replicate your beauty ideas can shop your look easily and on-the-spot, by adding the exact prodcuts you used to their shopping carts.

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Mar 13, 2014
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