Creativity

Sephora: The Sensorium

Scents and sensuality.

Published on Oct 24, 2011

Editor's Pick

Sephora has partnered with fragrance manufacturer Firmenich, Neverstop and experience design and production company The Department for the Fourth Dimension to create The Sensorium, a pop up scent store in New York's Meatpacking district .

The space, created by designers, technologists, filmmakers and architects, aims to transform fragrances into interactive, multi-sensory experiences. In one of the rooms, named 'Lucid Dreams', technology measures how much fragrance you sniff and uses the data to bring visuals to life: so, digital flowers bloom because you sniff them. Another room, 'First Scent', surrounds visitors with media inspired by fragrances in the room; for example, films of cutting grass, a morning breakfast and a visit to the beach correspond to fragrances Weekend Splendor, 6:01 am and Summer Vacation. The Sensorium will be open from now until Thanksgiving.

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About

Credits

Date
Oct 24, 2011
Agency:
Neverstop
Client:
Sephora
Creative Director:
Matt Checkowski
Agency:
The Department for the Fourth Dimension
Executive Producer:
Ron Cicero

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