Renowned creative Trevor Beattie has designed a new logo for the SETI Institute to better reflect its mission to search for, and understand, life beyond Earth.
The logo turns the "S" in SETI (which stands for Search for Extraterrestrial Intelligence) into a quirky question mark, set against a backdrop of the darkness of outer space.
The California-based nonprofit research insitute's interests range from the exploration of the solar system, looking for microbial life relatively nearby, to the search for technologically sophisticated beings on worlds orbiting other stars. It employs more than 120 scientists, technicians and staff.
Beattie, founder and chairman of London's BMB and former TBWA creative guru, is perhaps best known for his provocative campaigns for French Connection and Wonderbra back in the 1990s. But he revealed in a statement that he is a lifelong space fanatic. "SETI is all about answering a profoundly important question: Are we alone?" he said. "There's already a question mark hidden in the 'S' of SETI. In designing this new logo, we simply freed it up."
SETI Institute CEO Bill Diamond said: ""As we embark on a new chapter in our 32-year history of exploration and discovery, our new logo is a fitting and compelling icon for our quest. With this symbol, we embrace the essence of science's mission -- to be curious, and to seek understanding through groundbreaking research."