Creativity

Maya Rudolph leads a choir in praise of natural ingredients

Plus, vegetable wordplay galore

By I-Hsien Sherwood. Published on Apr 20, 2018

Editor's Pick

With half a dozen product-focused spots for Seventh Generation to her name, it feels like Maya Rudolph never stops cleaning. The SNL alum has brought humor and serious improvisational chops to a staid category since 2016, when she belted out the now-infamous "Vajingle."

Her latest spots for the natural products company--from 72andSunny and directed by Matt Piedmont--feature more music and fruitful wordplay. In one, the West Los Angeles Children's Choir harmonizes about biological ingredients, while bandleader Rudolph urges them toward inspired verse, if not measured meter. In another, Rudolph pulls produce from a bag, incorporating food puns into her sales pitch as each new innuendo stretches credulity a bit further.

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Credits

Date
Apr 17, 2018
Agency:
72andSunny
Chief Executive Officer:
Robin Koval
Client:
Seventh Generation
Chief Marketing Officer:
Eric Asche
Senior Vice President of Marketing:
Nicole Dorrler
Managing Director, Marketing:
Jasmin Malone
Social Media Manager:
Casandra Marburger
Social Media Coordinator:
Sharnelle Anthony
Copywriter:
Kate Stevens
Graphic Designer:
Matthew Liptak
Managing Director, Communications:
Sarah Shank
Creative Director:
Garrett Jones
Designer:
Garrett Jones
Creative Director:
Nate Virnig
Writer:
Nate Virnig
Designer:
Ben Ng
Writer:
Samantha Mintz
Strategy Director:
Marc Pardy
Connections Strategy Director:
Greg White
Senior Social Strategist:
Renee Vafa
Data Strategist:
Fernando Coronado
Junior Strategist:
Kaaya Allotey
Brand Director:
Danielle Gard
Senior Brand Manager:
Jourdan Merkow
Brand Coordinator:
Monica Lynn
Partnerships and Legal Director:
Amy Jacobsen
Partnerships and Legal Manager:
Hector Olguin
Partnerships and Legal Jr. Manager:
Michelle Fink
Executive Film Producer:
Jim Haight
Film Producer:
Isaac Karsen
Production Company:
Partizan
Director:
James Curran
Animator:
James Curran
Production Manager:
Leo Green
Animator:
James Pierson
Animator:
Oliver Sin
Animator:
Aaron Lampert
Original Music & Sound Design by:
Antfood

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