Seventh Generation: Show What's Inside

180LA has launched a digital campaign for environmentally-focused company Seventh Generation, who make it a point to establish every green-friendly ingredient in their household cleaning products.

The site's main feature is a

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180LA has launched a digital campaign for environmentally-focused company Seventh Generation, who make it a point to establish every green-friendly ingredient in their household cleaning products.

The site's main feature is a virtual tree builder where visitors can select a tree shape and type in whatever ingredients they choose. The site then searches the internet for your choices and you can watch the tree bloom with branches that include images of your selected ingredients. You can then save your tree to a virtual forest, watch video clips detailing Seventh Gen's manifesto and scan a label reading guide that includes downloadable widgets for your mobile devices.

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