Creativity

'Stay Away From my Va-jay-jay,' Sings Maya Rudolph in Film for Seventh Generation

Actress Performs a 'Vajingle' to Promote Additive-Free Feminine Products

By Ann-Christine Diaz. Published on Jun 14, 2016

Editor's Pick

Actress and SNL Alum Maya Rudolph studies the product description on the packaging of some Seventh Generation feminine pads, noting with interest how the brand's women's care products are free of "perfumes, unnecessary chemicals and chlorine processing." That discovery sends her belting out a ridiculous tune, in which she proclaims that she wants nothing nasty near her lady parts. Improv-ing throughout, she warns the villainous "Mr. Chemical" to "stay away from my va-jay-jay" and "don't live atop my tampon because it's a place where babies grow and everybody knows it's a sacred area of my lady bod-ay."

The film was created out of 72andSunny New York and directed by Prettybird's Matt Piedmont. It will run online and once on broadcast during TBS' "Full Frontal."

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About

Credits

Date
Jun 14, 2016
Agency:
72andSunny New York
Client:
Seventh Generation
Company:
Seventh Generation
General Manager:
Joey Bergstein
Senior Brand Manager:
Julian Blazewicz
Managing Director:
James Townsend
Executive Creative Director:
Guillermo Vega
Director of Production:
Lora Schulson
Director of Strategy:
Tim Jones
Creative Director:
Wei Wei Dong
Creative Director:
Matthew Carey
Designer:
Rob McQueen
Writer:
Matt Vitou
Executive Producer:
Kerli Teo
Sr. Producer:
Ryan Chong
Strategy Director:
Marshall Ball
Sr. Strategist:
Jennifer Lewis
Strategist:
Carol Chan
Group Brand Director:
Marianne Pizzi
Brand Director:
Brittni Hutchins
Brand Director:
Lauren Smith
Brand Manager:
Jonathan Weiss
Interactive Producer:
Vishal Dheiman
Jr. Art Director:
Brigitte Bishop
Business Affairs Director:
Julie Balster
Business Affairs Manager:
Marissa Burnett
Jr. Business Affairs Manager:
Laura Fraser
Film Production Company:
Pretty Bird
Director:
Matt Piedmont
Executive Producer:
Ali Brown
Execuitve Producer:
Sarah Roebuck
Vice President:
Ali Brown
Editor:
Patrick Colman
Assistant Editor:
Andre Castiglioni
Producer:
Penny Ensley
Head Of Production:
Jen Sienkwicz
Editorial:
Final Cut

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