Creativity

Sfear: Own the Game

The very first ad effort from a Denver gear bag maker called Sfear is this local wildposting campaign from Denver's McClain Finlon. The bag, called a Roxac, "holds your basketball outside the pack in a patented tie-down/quick-release system,&quo

Published on Jul 05, 2005

Editor's Pick

The very first ad effort from a Denver gear bag maker called Sfear is this local wildposting campaign from Denver's McClain Finlon. The bag, called a Roxac, "holds your basketball outside the pack in a patented tie-down/quick-release system," explains CD Jeff Martin. "It also has internal shoe and iPod compartments and even a StinkSak, made of netting, to let your sweaty clothes air." As for the photography, "We wanted to shoot real 'ballas,' because they know the moves, the body language that is so prominent on and off the blacktop." Sfear had earlier sought out the area's best street players to get input during product testing, so once the real "ballas" were lined up, "we wanted the ads to emphasize each player

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About

Credits

Date
Jul 05, 2005
Client:
Sfear
CD/Photographer:
Jeff Martin
Art Director:
Brandon Genova
Art Director:
James Wiesinger
Copywriter:
Tom Van Ness
Copywriter:
Ryan Johnson
Art Director:
Jeff Martin
Agency:
McClain

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