Creativity

Shady Side Academy: Cyrano Project

Anthony Musmanno, CD at a Pittsburgh agency called IdeaMill, has a nifty ongoing pro bono gig at Shady Side Academy, a local private school, featuring poster campaigns in the halls. "My business partner, Michael Grzymkowski, is an alum," he

Published on May 05, 2006

Editor's Pick

Anthony Musmanno, CD at a Pittsburgh agency called IdeaMill, has a nifty ongoing pro bono gig at Shady Side Academy, a local private school, featuring poster campaigns in the halls. "My business partner, Michael Grzymkowski, is an alum," he explains. "We've been on a steering committee of sorts since they began their marketing initiatives a few years ago." We've covered him once before for an anti-hazing effort (click here), and now he's back at Shady Side with a little number called the Cyrano Project, an anti-internet sexual predation campaign, part of a larger parents-sponsored 411 Initiative. "Cyrano deemed himself too hideous to pursue the objects of his desire publicly, so he used a front man to express his words," says Musmanno. "In this campaign, the computer chatroom is the front man. The internet is the best tool ever invented for sexual predators; about the only line of defense, sans abstinence, is an educated, culturally aware internet user."

The effort features two-page "interactive" posters

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About

Credits

Date
May 05, 2006
Client:
Shady Side Academy
CD/Art Director:
Anthony Musmanno
Art Director:
Doug Kochmanski
Agency:
IdeaMill

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