Creativity

Shangri-La Hotels and Resorts: All the Elements

TBWA/Hong Kong CD James Cheung calls Nadaman, a Japanese restaurant at the Pudong Shangri-La Hotel in Shanghai, "stunning." So too may be its ads, which manage to artfully blend food with things generally best left uningested. The guiding p

Published on Nov 11, 2005

Editor's Pick

TBWA/Hong Kong CD James Cheung calls Nadaman, a Japanese restaurant at the Pudong Shangri-La Hotel in Shanghai, "stunning." So too may be its ads, which manage to artfully blend food with things generally best left uningested. The guiding principle here is that Nadaman "is about as close as you can get to eating atmosphere," says Cheung. "It combines food and decor so seamlessly, diners are often confused which they are salivating over." The ads run in lifestyle magazines in China and Hong Kong; photography by Chester Ong (www.thehive.hk).

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About

Credits

Date
Nov 11, 2005
Client:
Shangri-La Hotels and Resorts
Creative Director:
James Cheung
Copywriter:
Malcolm Costain
Art Director:
David Szabo
Art Director:
Jackson Wong
Photographer:
Chester Ong
Retouching:
Jackson Wong
Retouching:
Patrick Yick
Agency:
TBWA Hong Kong

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