Greasy, grinning macho bodybuilders personify dirt on your stovetop in this hilarious campaign from Japan promoting Shark's steam cleaner. In this "tutorial video," Shark demonstrates how its dry steam power removes all traces of oil as a group of shiny, slick body builders in skimpy underpants are comically blasted with a giant steam spray, while another spot shows the guys in miniature, posing on the stovetop. The campaign was dreamed up by Saatchi & Saatchi Fallon Tokyo -- where whoever thought of connecting dirt with bodybuilders just might be a genius.
Here's a translation of the film above:
Steam is powerful.
Grease stains that stick around forever on stove tops.
Shark, with its 100 degrees high temperature dry steam
Grease stains are removed in mere moments
So how exactly does 100 degrees high temperature dry steam get rid of grease stains?
Please watch this video to understand what we mean.
Here we go.
Greasy, slimy, icky and crusty grease stains are removed in moments.
Your year-end cleaning is a sure success.
Just wipe with a towel and you're done.
Cleaning is steam power
Steam is Shark.
Farewell, grease stains.