What Happens When Snuffy the Seal Meets Shark Week

Discovery Channel's new film to promote 2013 event brings tragedy to triumph

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Editor's Pick

Shark week: some think it's the most wonderful time of the year. Others react the way the correspondent does about 18 seconds into this video. The Discovery Channel is definitely appealing to the former group in this spot that, at first glance, seems to celebrate the triumphant story of a seal named Snuffy, who returns to his natural environment after being washed up on shore -- or does he?

It's another funny, risque move for a broadcasting event known for its killer ads

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Date
Jun 24, 2013
Client:
Shark Week 2013
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