Creativity

Sharkproject: Jaws People

We recently featured a campaign for a sound design company in which Y&R Germany played with human ears in Photoshop for a fairly subtle but arresting visual effect. Well, the agency has done it again, on behalf of an international charity called

Published on Feb 24, 2005

Editor's Pick

We recently featured a campaign for a sound design company in which Y&R Germany played with human ears in Photoshop for a fairly subtle but arresting visual effect. Well, the agency has done it again, on behalf of an international charity called Sharkproject (www.shark-project.com), and while it's not the least bit subtle, it's sure as hell arresting. As art director Norbert Huebner explains, "The creative idea derived from the fact that sharks are not only being exterminated but they're consumed in a disturbingly literal sense: their fins end up in food cans and soup bowls while their mutilated bodies

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About

Credits

Date
Feb 24, 2005
Retouching:
Reuffurth Studio
Client:
Sharkproject
Creative Director:
Christian Daul
Creative Director:
Horst Becker
Art Director:
Norbert Huebner
Copywriter:
Lothar Mueller
Photographer:
Stefanos Notopoulos
Photographer:
Marty Snyderman
Photographer:
Stephen Frick
Photographer:
Doug Perrine
Agency:
Young & Rubicam Frankfurt

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