Sharkproject: Jaws People

We recently featured a campaign for a sound design company in which Y&R Germany played with human ears in Photoshop for a fairly subtle but arresting visual effect. Well, the agency has done it again, on behalf of an international charity called

Published on

Editor's Pick
We recently featured a campaign for a sound design company in which Y&R Germany played with human ears in Photoshop for a fairly subtle but arresting visual effect. Well, the agency has done it again, on behalf of an international charity called Sharkproject (www.shark-project.com), and while it's not the least bit subtle, it's sure as hell arresting. As art director Norbert Huebner explains, "The creative idea derived from the fact that sharks are not only being exterminated but they're consumed in a disturbingly literal sense: their fins end up in food cans and soup bowls while their mutilated bodies
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 24, 2005
Retouching:
Reuffurth Studio
Client:
Sharkproject
Creative Director:
Christian Daul
Creative Director:
Horst Becker
Art Director:
Norbert Huebner
Copywriter:
Lothar Mueller
Photographer:
Stefanos Notopoulos
Photographer:
Marty Snyderman
Photographer:
Stephen Frick
Photographer:
Doug Perrine
Agency:
Young & Rubicam Frankfurt
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age