Sharkproject: Stop Sales/Stop Finning

Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive

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Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive ads attacking what CD Christian Daul calls "the commercial killing and exploitation of sharks." There's also a billboard (see the PDF) that attempts to portray the shark in a different, happier light, pictured with a sort of toothy grin. This is in conjunction with a TV spot that accompanies footage of a swimming shark with a soundtrack of children singing "For He's a Jolly Good Fellow"
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About

Credits
Date
Feb 13, 2007
Creative Director:
Uwe Marquardt
Creative Director:
Christian Daul
Art Director:
Helge Kniess
Art Director:
Daniel Tripp
Copywriter:
Andreas Richter
Copywriter:
Vera Mittler
Print Producer:
Marion Lakatos
Client:
Sharkproject
Agency:
Young & Rubicam Frankfurt
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