Creativity

Sharp: It's D

With Felix Mendelssohn's "Fruhlingslied" as its backing music, Sharp's Japanese site for its new Aquos model virtually dazzles with a shake of the cursor. Created by Hakuhodo i-studio, the web locale features several

Published on Sep 27, 2007

Editor's Pick

With Felix Mendelssohn's "Fruhlingslied" as its backing music, Sharp's Japanese site for its new Aquos model virtually dazzles with a shake of the cursor. Created by Hakuhodo i-studio, the web locale features several mantras about its product including "Not a Piano, but has a sweet sound" and "Not a sofa, but matches a room."

Along the way, site visitors can either weave their way through a myriad of geometric figures and familiar outlines or just click on one of the eight different options at the bottom to highlight the "D" features. As the etude continues to unwind, viewers can also click through to a gallery that features the sleek, flat-screen design in various confines of modern living.

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About

Credits

Date
Sep 27, 2007
Client:
Sharp
Agency:
Hakuhodo i-studio

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