Creativity

Sharps: Barber Brigade

The daily act of shaving needn't cause unnecessary pain nor consume unnecessary time—provided you call in the Barber Brigade, a line of shaving products offered by Sharps. To ensure that word of these products spread beyond those pl

Published on Jun 23, 2006

Editor's Pick

The daily act of shaving needn't cause unnecessary pain nor consume unnecessary time—provided you call in the Barber Brigade, a line of shaving products offered by Sharps. To ensure that word of these products spread beyond those places marked by a candy-striped pole, the hygiene-obsessed company called on Seattle-based agency Wexley School for Girls to create a virtual barbershop stocked with everything a man needs to arrive at shaving nirvana. In addition to the main attractions—a message generator that sends a customizable taunt delivered by one of the well-groomed Sharpsmen, and an illustrated guide to "prepping" book—the site contains all sorts of fun interactive easter eggs, from a mounted bass that blows balloon animals to a pair of "giving antlers" that sprout random gifts.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 23, 2006
Copywriter:
Kindra Meyer
AD/Designer:
Bryan Chackel
Associate Creative Director:
Ian Cohen
Creative Director:
Cal McAllister
Audio Design:
Pure Audio
Site Design:
Seven2
Client:
Sharps
Agency:
Wexley School for Girls

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.