Creativity

Resistance to This Mesmerizing Feline Is Futile, Says Cat Food Brand Sheba

Ad Will Make You Think of the Song 'Hungry Eyes' in a Whole New Way

By Alexandra Jardine. Published on Dec 05, 2017

Editor's Pick

You may automatically think of the love scene from "Dirty Dancing" when you hear the song "Hungry Eyes" (we definitely do). But this ad may change all that.

The commercial, for Mars Petcare's Sheba catfood in the U.K., simply features a beautiful grey cat with mesmeric blue eyes staring at you and tapping its paw to the music of "Hungry Eyes" above the appearance of the words, karaoke style, on the screen. (Only they aren't quite the same words you remember--"I feel the magic between tuna & I," for example.)

Directed by Smuggler's Guy Shelmerdine for agency AMV BBDO, the ad is meant as a humorous take on the relationship between cat and owner, where the cat is in control and "resistance is futile" when it turns on its feline charm. It's running on U.K. TV and on Facebook.

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About

Credits

Date
Dec 05, 2017
Agency:
Abbott Mead Vickers BBDO
Client:
Sheba
UK Marketing Director:
Tom Lindley
Vice President Marketing:
Moritz von der Linden
Creative Director:
Adrian Rossi
Creative Director:
Alex Grieve
Copywriter:
Nicholas Hulley
Copywriter:
Nadja Lossgott
Art Director:
Nadja Lossgott
Art Director:
Nicholas Hulley
Agency Planner:
Lola Finney
Agency Account Man:
Alice Kassapian
Agency Producer:
Nick Godden
Media Agency:
MediaCom
Production Company:
Smuggler
Director:
Guy Shelmerdine
Production Company Producer:
Emma Butterworth
Post Production Company:
The Mill
Post Production Company:
Work Editorial
Editor:
Saam Hodivala
Audio Post Production:
James Radford
Audio Post Production:
Radford Music

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