Creativity

Sheetz: The New Shmonster

Possibly in the spirit of the new King Kong, though not running an oversized three hours, these billboards from the Neiman Group herald a new gut-busting breakfast sandwich sold at a Pennsylvania-based chain of 319 convenience stor

Published on Dec 27, 2005

Editor's Pick

Possibly in the spirit of the new King Kong, though not running an oversized three hours, these billboards from the Neiman Group herald a new gut-busting breakfast sandwich sold at a Pennsylvania-based chain of 319 convenience stores called Sheetz. (The unusual name belongs to founder Bob Sheetz.) The fearsome new sandwich features "double egg, double meat and double cheese," notes Neiman writer Keith Quesenberry. "Pretty scary. Scary enough to frighten even the biggest city-crushing monsters." In addition to billboards and POP, coming soon are 30-foot rooftop inflatable monsters, which will scare even birds, no doubt. Monsterscapes by Philadelphia animation/editorial house Blue, www.bluedesign.tv.

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About

Credits

Date
Dec 27, 2005
Client:
Sheetz
Chief Creative Officer:
Rudy Banny
Copywriter:
Keith Quesenberry
Art Director:
James Helms
Illustration:
Blue
Photographer:
Tom Cwenar
Agency:
Neiman Group Philadelphia

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