Shell: Born from Natural Gas

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Description
Today Pennzoil is launching a new campaign called "Born from Natural Gas" for a first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology - the first true innovation in the category in over 35 years. To debut the product, JWT Atlanta wanted to create something just as innovative as the product itself. The result is a first-of-its-kind TV commercial shot on gaseous vapor clouds. A project that took almost a year to produce due to the technical and engineering side of pulling off a commercial, live in-camera, of this magnitude.
Credits
Date
May 13, 2014
Agency:
JWT Atlanta
Client:
Shell
Global Brand Director:
Christoper Hayek
Chief Creative Officer:
Perry Fair
Creative Director:
Jeremy Jones
Creative Director:
Dustin Tamilio
Senior Copywriter:
Troy Leyenaar
Senior Producer:
Chrissy Lucas
Media Agency:
MediaCom
Production Company:
Skunk LA
Director:
Raf Wathion
Line Producer:
Fred Vrancken
Executive Producer:
Tim Dillon
Senior Producer:
John Skeffington
VFX Supervisor:
Ashley Bernes
2D Lead:
Evan Schoonmaker
Compositor:
Sang Lee
Compositor:
Gigi Ng
Compositor:
Carl Fong
Compositor:
Jonathan McKee
3D Lighter:
Kevin Lu
3D Lighter:
Chris Bernier
3D Animator:
Ty Coyle
Designers:
Andrew Montague
Designers:
Philip Sierzega
Colorist:
Mark Gethin
Editorial:
Martin Leroy
Editorial:
Whitehouse Post
Sound Design:
Gus Koven
Sound Design:
Stimmung
Audio Mix:
Scott Persson
Audio Mix Facility:
Sound Lounge
Original Composition:
Atticus Ross

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