Sherwin Williams: Chip It!

Every color.

Published on

Editor's Pick

This will put to rest all your paint-related queries. LetsChipIt.com, a Web site created by McKinney for Sherwin Williams, analyzes every pixel in an image and matches it to one of 1,500 paint colors.

McKinney copywriter Stevie Archer hit upon the idea when she wanted to pin color palettes easily. Teaming up with a CT and a programmer, she created the site, which uses an algorithm to find prominent colors in the image and then composites the top 10 into a ChipCard, which is shareable.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 09, 2012
Agency:
McKinney
CCO:
Jonathan Cude
Client:
Sherwin Williams
GCD:
Ellen Steinberg
Art Director:
Rocky Reed
Creative Technologist:
Adam Carroll
Copywriter:
Stevie Archer
Interactive Producer:
Jesse Wright
Programmer:
Rafe Kemmis
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age