Home Gallery Video Shiny Robot The Good Day Blimp Watch How Jason Zada and Friends Got Ice Cube on a Goodyear Blimp Charity Effort Rasied Money for 'A Place Called Home' Published on Feb 18, 2014 Editor's Pick Tool director Jason Zada teamed with three ad creatives, for a charity fundraising effort. The idea: to get Goodyear to feature the phrase "Ice Cube is a pimp" on its famous blimp, as an homage to the lyric, which appears in the rapper's "Today Was a Good Day." The foursome's project would be a crowdsourced fundraiser that would donate money to "A Place Called Home," a charity that helps underprivileged kids in South Central L.A. The whole thing was a success, with Goodyear offering not only to display "It's a Good Day" on the side of the blimp, but also gives rides to the kids as it flew over Los Angeles. And of course, Ice Cube got involved too (he helped promote via an appearance on "Late Night With Jimmy Fallon," and the money was raised. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 18, 2014Client:Shiny Robot Latest Creativity News on Ad Age U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24 Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs Related work Pantene: ShowerGlass Pereira & O'Dell San Francisco MillerCoors: Miller Lite On Demand Angel Soft: Happy Single Parent's Day Deutsch - L.A.