Creativity

Talking 6-Pack Accosts Liquor Aisle Cruisers

Meet Anomaly and Shock Top Beer's Friend Wedgehead

Published on Jul 17, 2014

Editor's Pick

Shoppers in Toronto and Montreal thought they were hearing voices in the liquor aisle during a trip to the deli. They were, but the voices weren't inside their heads, or even coming from a person. Rather, the culprit was a talking 6-pack of Shock Top Belgian White Beer.

Mohawked orange slice Wedgehead, the mascot adorning the AB Inbev beer brand's packaging, came to life in this hilarious stunt via Anomaly. He engages buyers in spontaneous conversation and a hidden camera captures people's reactions to his timely comments and astute observations.. This clip is part of a series currently on Shock Top's YouTube channel.

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About

Credits

Date
Jul 17, 2014
Client:
Shock Top

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