Creativity

TJ Miller and Shock Top's Wedge Head Fling Insults in Brand's Super Bowl Ad

The 30-Second Big Game Version

By E.J. Schultz. Published on Feb 05, 2016

Editor's Pick

Here's the Super Bowl 30-second version of Shock Top's big game ad. Previously, the brand had released an extended version of the spot, which starred comedian/actor T.J. Miller bantering with the brand's Wedgehead mascot.

The ad, by Anomaly Toronto, is the brand's first Super Bowl spot and is part of the "Live Life Unfiltered" campaign. The tagline is a reference to the fact that Shock Top is an unfiltered Belgian­-style wheat ale. Shock Top is owned by Anheuser-Busch InBev, which also ran two ads for Budweiser (a 30-second and 60-second spot), one 60-second ad for Bud Light and one 30-second ad for Michelob Ultra.

Head over to Ad Age to see the press release from Shock Top, which was edited by Mr. Miller in red pen.

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About

Credits

Date
Feb 05, 2016
Agency:
Anomaly Toronto
Client:
Shock Top
Director:
Luke Greenfield
Production Company:
Anonymous Content
Senior Executive Producer:
Gina Zapata

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