Not content with starring in those EE ads in the U.K., plus spots for Logitech and others, the ubiquitous Kevin Bacon is prepared to do even more for the ad business. But this time it's all for a worthy cause. To promote Shop For Good, a nonprofit set up to support shopping locally at small businesses, Mr. Bacon has lent his services to a "Kevin Bacon Commercial Generator."
New York agency Walrus created the tool, pointing out that Kevin Bacon is "awesome" because he "has a Bacon number of 0." To get a pitch from Bacon, simply enter your small business details and wait for the site to generate your shareable video. But be warned: the site says that if you're not a genuine small business, "Kevin Bacon will be disappointed in you." And no one wants that.