Creativity

Shopkick: Shopkick

Walk in, get rewarded.

Published on Aug 16, 2010

Editor's Pick

The Shopkick app, launching tomorrow, will allow consumers to check into certain retail locations simply by walking through the door. The app helps to turn offline sites into interactive worlds, and allows shoppers to collect instant "kickbucks" that can be redeemed for various rewards like gift cards. So far, the company, founded by Cyriac Roeding, Jeff Sellinger, and Aaron Emigh, has partnered with retailers like Macys, Simon Property Group, which runs 370 shopping centers in the U.S., and Best Buy. Starting tomorrow, Shopkick's partnership with the latter is set to go live in 257 stores in L.A., NYC, Chicago, San Francisco and San Jose. By October 1, the program will be add 70 more Best Buy outlets in Miami, Minneapolis and Dallas.

The automatic check in works through a special speaker system set up in each retail outfit. Each speaker projects a sound that's detectable only by mobile phones mics. Those signals contain store-specific codes that activate installed apps.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 16, 2010
Client:
Shopkick

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.