Creativity

Showtime Teases 'Twin Peaks' Superfans With Mysterious Cherry Pie Billboards

Unbranded Outdoor Campaign Is Running in Locations Specific to the Show

By Alexandra Jardine. Published on Mar 22, 2017

Editor's Pick

Showtime has been targeting superfans of the returning cult show "Twin Peaks" with an outdoor campaign ahead of its debut on May 21.

The unbranded billboards feature nothing but a heart-shaped cherry pie, with a zig zag crust. Another billboard shows the "missing" piece of the pie. That might not seem like much of a clue except for very clued-in fans, were it not for the locations of the bilboards, which are all Twin Peaks-specific.

They include Seattle, near where the series was made; Missoula, Montana, hometown of character Laura Palmer's cousin and birthplace of show creator David Lynch; Pittsburgh, where Agent Dale Cooper was stabbed by his former partner and Philadelphia, where Cooper was once stationed.

The goal of the campaign is to give the Twin Peaks fans a special nod and create some buzz among the community -- and it's already been noted on social media.

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About

Credits

Date
Mar 22, 2017
Client:
Showtime

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