Creativity

Shreddies: Diamond Shreddies Combo Pack

Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On

Editor's Pick

Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints?

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 29, 2008
Client:
Shreddies
Agency:
Ogilvy & Mather Toronto
Chief Creative Officer:
Nancy Vonk
Chief Creative Officer:
Janet Kestin
Associate CD/Art Director:
Ivan Pols
Associate CD/Copywriter:
Tim Piper
Copywriter:
Hunter Somerville
Producer:
Ken Rodger
Producer:
Brenda Surminski

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.