Shreddies: Diamond Shreddies Combo Pack

Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On Published on

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Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints?
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About

Credits
Date
Sep 29, 2008
Client:
Shreddies
Agency:
Ogilvy & Mather Toronto
Chief Creative Officer:
Nancy Vonk
Chief Creative Officer:
Janet Kestin
Associate CD/Art Director:
Ivan Pols
Associate CD/Copywriter:
Tim Piper
Copywriter:
Hunter Somerville
Producer:
Ken Rodger
Producer:
Brenda Surminski
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