Shutterstock Parodies Past Cannes Winners Using Stock Footage

First Video Pokes Fun at 'Best Job in the World' From 2009

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Stock footage companies are getting more and more creative in their own advertising -- in the past year we've seen great ads from the likes of Getty Images and Latinstock that make witty use of their royalty free images.

So could a stock footage company win a creative award this year? Shutterstock hasn't waited to find out, but has created some Cannes parodies of its own.

As the industry gears up for awards season, its agency Ogilvy Hong Kong has been busy creating some videos that satirize past Cannes winners. The first video pokes fun at Tourism Queensland's Best Job in the World from 2009, with a fake case study for a campaign based on the hunt for "the best Bob in the world," for a brand of garlic wieners. It's all hilariously done with stock footage, but the copywriting is also great, with insider nods to the familiar language of case studies and predictable social media boasts -- "And everyone made friends with him on Facebook."

"As creatives in this industry, we all know how onerous awards submissions can be," said Reed Collins, chief creative officer, Ogilvy & Mather Hong Kong, in a statement. "This parody video for Shutterstock injects a bit of fun and humour into the submissions process and shows exactly how Shutterstock understands creatives."

And the ad's not just parody for parody's sake -- in the process, it manages to show the wildly diverse footage in Shutterstock's arsenal.

The video is the first in a series of fake case studies -- we're promised parodies of #LikeaGirl, and an intriguing sounding rip-off of American Express campaign "Small Business Saturday" entitled "Office Violence Wednesday." We can't wait.

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Apr 28, 2016
Ogilvy & Mather Hong Kong
Chief Creative Officer:
Reed Collins
Creative Director:
Richard Sorenson
Creative Director:
Jim Fong
Account Director:
Jo Wong
Ollie Davis
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