Creativity

Siemens Orchestrates 'The Blue Danube' with Wind to Promote Renewable Energy

B to B Campaign Literally Pulls Music out of the Air

Published on Jul 25, 2014

Editor's Pick

German engineering and electronics conglomerate Siemens takes an unusual musical turn to promote its support of renewable energy. In this new effort out of Ogilvy & Mather, the brand tapped musician Will Bates of music production company Fall on Your Sword to orchestrate Johann Strauss' "Blue Danube" with a "wind symphony" -- using sounds generated by 400+ windmills Siemens recently erected in Iowa.

Part of Siemens' larger "Answers" advertising campaign, the effort features this documentary, as well as shorter versions of the film for broadcast, which broke this week.The overall push aims to higlight the impact of Siemens engineering on people's everyday lives.

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About

Credits

Date
Jul 25, 2014
Agency:
Ogilvy & Mather
Chief Creative Officer, OgilvyOne NY:
Alfonso Marian
Client:
Siemens
Creative Director:
Andrea Scotting
Creative Director:
Doreen Fox
Executive Producer:
Melanie Baublis
Senior Producer:
Ruben Mercadal
Production Company:
m ss ng p eces
Director:
Josh Nussbaum
Executive Producer:
Ari Kuschnir
Executive Producer:
Kate Oppenheim
Head of Production:
Dave Saltzman
Producer:
Molly McMillen
DOP:
Alex Khudokon
Sound Mixer:
Ryan M. Price
Sound Artist:
Will Bates
Audio Post Production:
Fall on Your Sword
Production Manager:
Alex Bach
Production Coordinator:
Alexander Toporowicz
1st AC:
Yousuke Kiname
Camera B:
Minka Farthing-Kohl
Gaffer:
Rick Pilcher

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