Creativity

Patriotic Words Highlight Climate Concern in Sierra Club's Stirring Call to Action

Darren Aronofsky Directs Film Narrated by Chloe Sevigny and Joseph Gordon-Levitt

By Alexandra Jardine. Published on Apr 14, 2017

Editor's Pick

Sierra Club uses patriotic words about America to highlight concern about the environment in a stirring ad promoting its climate march later this month.

The spot was directed by director Darren Aronofsky ("Black Swan") of Chromista and features narration by actors Chloe Sevigny and Joseph Gordon-Levitt, reciting excerpts from the Declaration of Independence, The Constitution, The Gettysburg Address, God Bless America, the Statue of Liberty Inscription, and The Oath of Office of the President of the United States. This is accompanied by footage, first of of iconic American landscapes, and then of the effects of pollution and the havoc wreaked by climate change in the aftermath of hurricanes and natural disasters.

Aronofsky, a board member for the Sierra Club Foundation, served as executive producer on the film, by creative agency All City. The project is a collaboration between Chromista, All City and Sierra Club.

The Peoples Climate March is on April 29, President Trump's 100th day in office, in Washington DC and 85 sister cities.

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About

Credits

Date
Apr 14, 2017
Agency:
All City
Client:
Sierra Club
Director:
Darren Aronofsky
Production Company:
Chromista
Executive Producer:
Darren Aronofsky
Executive Producer:
Sandy Haddad
Executive Producer:
Ted Robbins
President:
Tony Sella
Chief Creative Officer:
Tony Sella
Executive Creative Director:
Jan Livingston
Writer:
Jan Livingston
Art Director:
Walter May
Group Account Director:
Wendy Lightbourn
Strategist:
Elisha Greenwell
Coordinator:
Samer Imam
Editorial:
Beast NY
Editor:
Dan Maloney
Assistant Editor:
Mackenzie Mauro
Color Correct:
Co3 Los Angeles
Artist:
Bryan Smaller
Conform:
Scott Bravo
Producer:
Liz Regan
Audio:
Duotone Audio Post
Mixer:
Juan Aboites
Executive Producer:
Greg Tiefenbrun
Artist:
CYN
Produced by:
Svend The Dane
Written by:
CYN
Written by:
Svend The Dane
Written by:
Lerche Lindberg
Written by:
Carsten Lindberg
Original Song:
Because It's Ours

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