Creativity

Sierra Mist: Mistominiums

Can't afford a high-end luxury apartment in the real world? Consider free housing in the virtual space, in the form of Sierra Mist's Mistominiums. Designed by Tribal DDB/Dallas, the soda brand's newly unveiled website puts a r

Published on Jul 10, 2006

Editor's Pick

Can't afford a high-end luxury apartment in the real world? Consider free housing in the virtual space, in the form of Sierra Mist's Mistominiums. Designed by Tribal DDB/Dallas, the soda brand's newly unveiled website puts a refreshing spin on the terms "online community" and "social networking" by allowing visitors to choose and personalize their own virtual pad within the brand-spankin' Mistominiums apartment complex. Once a pad has been pimped with their choice of décor and furniture, the proud homeowner can socialize with other residents of this exclusive neighborhood, access building amenities like the Comedy Club (featuring videos of stand-up comics and TV spots starring the Mist-Takes) and explore the pads of actor Fred Willard and soccer star Freddy Adu.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 10, 2006
Executive Creative Director:
Scott Johnson
Associate Creative Director:
Braden Bickle
Art Director:
Ted Angelilli
Art Director:
Rich Newman
Copywriter:
Geoff Owens
Copywriter:
Brad Meyers
Multimedia Developer:
John Van Horn
Client:
Sierra Mist
Agency:
Tribal DDB Dallas

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.