Simmons: Bullhorn

Campaign via KBS+ Suggests Sleep on a Beautyrest Awakens a World of Possibilities

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Editor's Pick

Those of you who are sleep-deprived may grit your teeth watching the ridiculously super-charged individuals in the funny "Look Out World" campaign for Simmons, created out of KBS+ and directed by Hungry Man's Hank Perlman. A series of ads reveal the world of possibilities afforded by a night's sleep on a mattress from the brand's Beautyrest Recharge line.

In the anthem online film, an abundantly perky man in his bathrobe awakens his neighbors -- and even a little bird perched on a tree branch -- with a bullhorn, warning them to "Look out!" Anyone who decides to cross his path better watch out for the next 24 hours, because he slept like a log and there will be infinite opportunities for him to irritate them with his take-charge attitude.

Another ad features a woman spraying an uncorked champagne bottle wherever she goes like an endless money shot because every minute of her day is cause for celebration, thanks to her good night's sleep. In a third, perhaps the funniest ad of the bunch, one well-rested man tries to pass himself off as the super hero known as "Alert Man," given the powers afforded to him by his full night of Z's. Unforunately, the boss he's interviewing with, Seagull Man, isn't buying it.

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May 28, 2015
Chief Creative Officer:
Dan Kelleher
Chief Creative Officer:
Jonathan Mackler
Copywriter/Art Director:
Rick Ardito
Copywriter/Art Direction:
Jim LeMaitre
Head of Production:
Jenny Read
Agency Producer:
Daniel Roversi
Business Manager:
Andrea Fagan
Chief Strategy Officer/Co-President:
Jonah Bloom
Holly Williams
Bill Grogan
Hank Perlman
Director of Photography:
John Lindley
Executive Producer/Managing Director:
Kevin Byrne
Line Producer:
Caleb Dewart
Cosmo Street
Andreas Schmelas
Tom Scherma
Assistant Editor:
Dave Otte
Executive Producer:
Maura Woodward
Anne Lai
The Mill
Executive Producer:
Zu Al-Kadiri
Senior Producer:
Carl Walters
Senior Producer:
Rachael Trillo
Production Coordinator:
Tarun Charapoitra
VFX Lead:
Keith Sullivan
Flame Artist:
Keith Sullivan
VFX Shoot Supervisor:
Keith Sullivan
VFX 2D Artist:
Dae Yoon Kang
Flame Artist:
Dae Yoon Kang
VFX 2D Artist:
Emily Bloom
Flame Artist:
Emily Bloom
End Card Creative Director:
Nicholas Weigel
Music/Sound Design:
Creative Director/CEO:
Joel Simon
Audio Mix:
Sound Lounge
Audio Mixer:
Tom Jucarone
The Mill
Fergus McCall
Aline Sinquin

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