Tom Brady Gets an Unusual Hotel Room in Simmons' Mattress Spot

Biscuit's Noam Murro Directs Patriots Star in Campaign for Beautyrest Black

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in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.

The spot, directed by Biscuit's Noam Murro for KBS, sees Brady guided into a secret elevator and led through corridors reminiscent of "The Shining," as other hotel guests give him weird sidelong glances. Eventually, he's shown into a dark, windowless room which contains only a Beautyrest Black mattress. He won't be needing anything else, see, because as the taglilne says, "sleep is the ultimate luxury."

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May 09, 2016
KBS New York
EVP Marketing:
Jeff Willard
VP Marketing Communications:
Michelle Montgomery
Creative Director Marketing:
Matthew Schachte
Executive Creative Director:
Paul Renner
Executive Creative Director:
Jon Goldberg
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Senior Art Director:
Nigel Gross
Senior Copywriter:
Ben Cascella
Head of Production:
Jenny Read
Executive Producer:
Cori Boudin
Executive Direction of Content Affairs:
Robin Oksenhendler
Executive Content Business Affairs:
Andrea Fagan
President of Business Leadership:
Katie Klumper
Group Account Director:
Douglas Christian
Account Supervisor:
Charles Wright
Executive Director, Brand Strategy:
Sam Chotiner
Production Company:
Biscuit Filmworks
Noam Murro
Managing Director:
Shawn Lacy (Biscuit Filmworks)
Executive Producer:
Rick Jarjoura
Line Producer:
Jay Veal
Director of Photography:
Simon Duggan
Editorial Company:
Union Editorial
James Haygood
Senior Cutting Assistant:
Joseph Garst
Executive Producer:
Caryn Maclean
Lauren Hafner Addison
Finishing & VFX:
Union and MPC
Executive Producer:
Caryn Maclean
Lauren Hafner Addison
Dorian Douglass
Flame Artist:
Jason Ortenberg
Sue Jang
Matte Painter:
Leslie Chung
Matte Painter:
Hieu Phan
Jeff Billon
Music Company:
The Rumor Mill
Composer / Artist / Title:
Original Music
Executive Producer / Producer:
Mike Boris
Sound Design:
Steve Rosen
Audio Mix:
Sonic Union
Audio Mixer:
Steven Rosen
Nice Shoes
Lez Rudge

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