Creativity

Tom Brady Gets an Unusual Hotel Room in Simmons' Mattress Spot

Biscuit's Noam Murro Directs Patriots Star in Campaign for Beautyrest Black

By Alexandra Jardine. Published on May 09, 2016

Editor's Pick

in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.

The spot, directed by Biscuit's Noam Murro for KBS, sees Brady guided into a secret elevator and led through corridors reminiscent of "The Shining," as other hotel guests give him weird sidelong glances. Eventually, he's shown into a dark, windowless room which contains only a Beautyrest Black mattress. He won't be needing anything else, see, because as the taglilne says, "sleep is the ultimate luxury."

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About

Credits

Date
May 09, 2016
Agency:
KBS New York
Client:
Simmons
EVP Marketing:
Jeff Willard
VP Marketing Communications:
Michelle Montgomery
Creative Director Marketing:
Matthew Schachte
Agency:
KBS
Executive Creative Director:
Paul Renner
Executive Creative Director:
Jon Goldberg
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Senior Art Director:
Nigel Gross
Senior Copywriter:
Ben Cascella
Head of Production:
Jenny Read
Executive Producer:
Cori Boudin
Executive Direction of Content Affairs:
Robin Oksenhendler
Executive Content Business Affairs:
Andrea Fagan
President of Business Leadership:
Katie Klumper
Group Account Director:
Douglas Christian
Account Supervisor:
Charles Wright
Executive Director, Brand Strategy:
Sam Chotiner
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Managing Director:
Shawn Lacy (Biscuit Filmworks)
Executive Producer:
Rick Jarjoura
Line Producer:
Jay Veal
Director of Photography:
Simon Duggan
Editorial Company:
Union Editorial
Editor:
James Haygood
Senior Cutting Assistant:
Joseph Garst
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Finishing & VFX:
Union and MPC
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Producer:
Dorian Douglass
Flame Artist:
Jason Ortenberg
VFX:
Sue Jang
Matte Painter:
Leslie Chung
Matte Painter:
Hieu Phan
Compositor:
Jeff Billon
Music Company:
The Rumor Mill
Composer / Artist / Title:
Original Music
Executive Producer / Producer:
Mike Boris
Sound Design:
Steve Rosen
Audio Mix:
Sonic Union
Audio Mixer:
Steven Rosen
Color:
Nice Shoes
Colorist:
Lez Rudge

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