Simms Fishing Products: The Guide's Choice

The 2006 brand campaign for Simms, a Bozeman, Mont.-based maker of fly-fishing gear, features "some of the most respected male and female fly-fishing guides in the business, photographed on their home waters, using the Simms gear they wear every

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The 2006 brand campaign for Simms, a Bozeman, Mont.-based maker of fly-fishing gear, features "some of the most respected male and female fly-fishing guides in the business, photographed on their home waters, using the Simms gear they wear every day," says Mullen GCD Jim Hagar. Shot by Tibor Nemeth (www.tibornemeth.com) in various locations including the Bulkley and Damdochax rivers in British Columbia, and the tidal flats of the Laguna Madre in Texas, the object is to "capture the passion, intensity and hardcore mentality of these guides." Which is nicely abetted by the dramatic cloud cover; fly-fishing is not a sunny sport, it seems. "Up in B.C., we were shooting in chest deep, flowing water," recalls Hagar. "It was snowing, windy and freezing cold
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About

Credits
Date
Jun 14, 2006
Print Producer:
Sally Hunter
Print Producer:
Lee Rollick
Art Buyer:
Jodi Foster
Digital Artist:
Dave Nadeau
Photographer:
Tibor Nemeth
Art Director:
Trey Phillips
Copywriter:
Tom Kelly
Group Creative Director:
Jason Stinsmuehlen
Group Creative Director:
Jim Hagar
Executive Creative Director:
Edward Boches
Client:
Simms Fishing Products
Agency:
Mullen Wenham
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