To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Sir Richard's Condoms: One Prophylactic Sells Another

Which prophylactic will you choose?

Editor's Pick

In order to drive consumers to its joint venture condom brand Sir Richard's, TDA Advertising and Design recruited the much-belittled '80s accessory, the fanny pack. The agency created a special pack and left it on bikes in major cities like N.Y., L.A., San Francisco and Boulder within a close distance to Sir Richard's retailers Whole Foods and Walgreens. The simple hang tag attached explains everything: "This is a complimentary fanny pack. When worn as a fashion accessory by a man, it makes for excellent birth control. No man has ever been seduced while wearing a fanny pack in the history of the fanny pack. In the event you prefer your birth control to involve actual intercourse, may we suggest Sir Richard's Condoms."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 30, 2011
Agency:
TDA Advertising & Design
Client:
Sir Richard's Condoms
Creative Director:
Jonathan Schoenberg
Creative Director:
Thomas Dooley
Art Director:
Austin O'Connor
Copywriter:
Jonathan Schoenberg
Source:
Bag Republic
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age