Sir Richard's Condoms: Sluts Unite

Take that, Rush Limbaugh!

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In a topical swipe at Rush Limbaugh and his 'slut' accusations, Sir Richard's Condoms (the brand behind Fanny Pack and the Tuitions Banner Ad) has created SlutsUnite.org. The site (which has only minimal branding from Sir Richard's) features a 'slut's oath' that visitors can take, and share on Twitter and Facebook, to show their support for responsible use of birth control. They can also choose from a number of 'slut' badges to use as their social media avatar, with slogans like 'slut's pride' and '#1 slut". The site was created by TDA, Boulder.

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About

Credits
Date
Mar 13, 2012
Agency:
TDA/Boulder
Art Director:
Austin O'Connor
Client:
Sir Richard's Condoms
Copywriter:
Ryan Dean Waite
Web Development:
Wesley Schauble
Agency Producer:
Ashley Alsup
Creative Director:
Jonathan Schoenberg
Creative Director:
Thomas Dooley
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