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Sir Richard's: Vagina Rule Wild Posting 1

What wouldn't you put in there?

Editor's Pick

For National Women's Health Week (until May 19), Sir Richard's and TDA/Boulder ask women who (or what) they wouldn't put in their vagina, to highlight that the condom brand has no chemicals in its products. Posters in various cities reading 'I Won't Put Chemicals or ___ in My Vagina' were put up, and a short film, seen here, asks women about their own Vagina Rule, to some pretty hilarious answers. You can also get engaged on social media, with #VaginaRule, to win a year's worth of Sir Richard's Condoms. Hopefully the extra condoms lying around won't encourage you to break your rules.

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About

Credits
Date
May 17, 2012
Agency:
TDA/Boulder
Client:
Sir Richard's
Creative Director:
Jonathan Schoenberg
Art Director:
Austin O'Connor
Copywriter:
Jonathan Schoenberg
Music:
Elias
Director:
Sam Miller
DOP:
Jason Bach
Prod. Co.:
ONLYCH1LD
Editor:
Francis Hayes
Category
Latest Creativity News on Ad Age

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