Creativity

Skechers: Mr. Quiggly -- Super Bowl XLVI Teaser

Underdog, geddit?

Published on Feb 02, 2012

Editor's Pick

A tiny French bulldog sporting Skechers shoes is the star of this teaser commercial for the brand's 2012 Super Bowl effort. In the spot, the surprise entry wins out at a dog race -- crossing the finish line in a markedly stylish manner. Mark Cuban is slated to appear in the final ad that will air on Game Day.

Animal rights groups are already a bit miffed that the ad is promoting the use of greyhounds as racing dogs.

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Credits

Date
Feb 02, 2012
Agency:
Siltanen & Partners
Client:
Skechers
Producer:
Anne Kurtzman
Creative Director:
Rex Fish
Creative Director:
Joe Hemp
Art Director:
Chris Caparro
Writer:
Rex Fish
Editorial Company:
Cut + Run
Editor:
Jay Nelson
Production Company:
HSI Productions
Director:
Ryan Ebner

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