Creativity

Kids Try to Pronounce Snack Ingredients in a Cute Back-to-School Film From SkinnyPop

Online Film Promotes Brand's 'Healthier' Snacking

By Alexandra Jardine. Published on Aug 11, 2016

Editor's Pick

As the back-to-school season begins, popcorn brand SkinnyPop is communicating how its product compares to others on the market by getting a bunch of elementary schoolkids to try and pronounce some of its rivals snack brands' ingredients.

Agency Olson Engage asked the kids, aged between kindergarten and third grade, to read and spell the likes of "monosodium glutamate," "soy lecithin" and "dextrose," and then to list its own ingredients: popcorn, sunflower oil and salt. Parents are bound to find their attempts cute, and it's a good way of getting its "healthier" ingredients message across.

The online video (the first video content from the brand) will be supported by paid advertising on YouTube, Facebook, Instagram, Twitter and Pinterest.

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About

Credits

Date
Aug 11, 2016
Agency:
Olson Engage
Client:
SkinnyPop
Production Agency:
Optimus
Director:
Ben Chappell
Editor:
Michael Berg

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