Creativity

Skips Get Your Tongue Twisting

Print and radio ads promote the brand's tongue tingling properties

Published on May 29, 2013

Editor's Pick

This print campaign for Skips by Publicis London promotes the brand's revamped flavor by focusing on the tongue tingling properties of Skips. Three press executions for the KP Snacks-owned crisp brand each feature a different tongue twister set against a colorful background and end with the strapline: "Train your tongue to twist with the tongue tingling crisp." Radio ads will feature Little Britain comedian Matt Lucas struggling to read out tongue twisters until an intercom urges him to try some Skips.

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About

Credits

Date
May 29, 2013
Agency:
Publicis London
Client:
Skips Crisps
Executive Creative Director:
Andy Bird
Associate Creative Director:
Sue Higgs
Art Director/Copywriter:
Leo Bellis-Jones
Art Director/Copywriter:
Joshua Norbury
Account Team:
Sophie Payne
Account Team:
Leah Schneider
Account Team:
Chris Tivey
Planning Director:
Mike Wade

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