Creativity

Interactive Skittles Spot Lets You Smash Figurines

What's hiding in Grandma's precious China?

Published on Jun 20, 2013

Editor's Pick

If you like mindless smashing of china, this new interactive Skittles ad not only shows it, it lets you do it too. The 30 second spot, by DDB Chicago, shows young Tommy finding Skittles in Grandma's precious figurines after one of them mysteriously speaks to him. After watching it online, viewers can pick a figurine and have Tommy smash it to find out what's inside (the Skittles tagline "Taste The Rainbow" having being transformed into "Smash the Rainbow"). But the answer isn't always Skittles.....

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About

Credits

Date
Jun 20, 2013
Agency:
DDB Chicago
Client:
Skittles

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