Creativity

Skittles: Fruit Rorschach

Impact BBDO does some candy-cool in the United Arab Emirates with this Skittles work, which is intended to emphasize the product's wonderful fruitiness, positioning it as the alternative to chocolate candies, explains AD/photog Srinivasa Rao. Not onl

Published on Mar 22, 2007

Editor's Pick

Impact BBDO does some candy-cool in the United Arab Emirates with this Skittles work, which is intended to emphasize the product's wonderful fruitiness, positioning it as the alternative to chocolate candies, explains AD/photog Srinivasa Rao. Not only does "the inkblot become a medium to express the fruits used in Skittles but it also forms various interesting shapes along with an overall shape

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About

Credits

Date
Mar 22, 2007
Art Director:
Srinivasa Rao
Copywriter:
Sony Raj
Retoucher:
Sandeep Pradhan
Photographer:
Srinivasa Rao
Designer:
Binoy Mohan
Executive Creative Director:
Peter Russell
Client:
Skittles
Agency:
Impact BBDO Dubai

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