Skittles Gives Up Its Rainbow in London to Honor Pride Event

Brand Will Hand Out White Skittles Along Parade Route

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Skittles is giving up its famous "rainbow" in celebration of London's Pride event this weekend.

The campaign, created by Adam&Eve/DDB London, kicks off with an open letter to Pride, which announces that during the Pride celebrations, "only one rainbow deserves to be the centre of attention." he letter was published in print media today (June 24) and an animated version is running on Skittles' Facebook page, which has also been stripped of its rainbow.

During the Pride celebrations, a rainbow-less Skittles float will take part in the parade and limited edition rainbow-less packs containing white Skittles will be given out along the route.

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Jun 23, 2016
Adam & Eve/DDB London
Vice President Marketing:
Rankin Carroll
Product Marketing Manager:
Daniell Newell
Brand Marketing:
Charlotte Kerr
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Matt Fitch
Mark Lewis
Integrated Producer:
Maebh Kelly
Experiential Producer:
Emilie Verlander
Project Manager:
Caroline Tripp
Managing Partner:
Fiona McArthur
Account Director:
Britt Lippett
Account Manager:
Matt Dankis
Head of Planning:
Jessica Lovell
Senior Planner:
David Mortimer
Stanley's King Henry
Head of Design:
Alex Fairman
Media Agency:
Media Planner:
Lindsey Jordan
Media Planner:
Eloise Huntingford
Content Production Company:
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