Skittles: Mega Super Updater

A candy call center responds to your updates.

Published on

Editor's Pick

Skittles U.K. and TBWA London take a cue from Old Spice and get in on the quick response action with the Mega Super Updater, a new app that employs a fully-staffed Call Center to respond to candy fans' Facebook updates. Within minutes of updating their profiles, app users will see their words "rainbowified" by one of the call center operators over the next two weeks. The video updates will be viewable on the Skittles UK Facebook page and after two weeks, fans can vote on their favorite message.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 04, 2010
Agency:
TBWA London
Client:
Skittles
Executive Creative Director:
Mark Hunter
Creative Director:
Johan Dahlqvist
Creative Director:
Lee Tan
Art Director:
Andrew Bloom
Copywriter:
Erik Tell
Copywriter:
Andrew Bloom
Agency Producer:
Trudy Waldron
Agency Producer:
Tamara Kennon
Production Assistant:
Samantha Chitty
Editing:
James Norris
Interactive Production Company:
Perfect Fools
Producer:
Trudy Waldron
Producer:
Tamara Kennon
Digital Producer:
Darren Howe
Production Company:
Academy Content
Executive Producer:
Lizie Gower
Director:
Jakob Marky
Producer:
James Cunningham
Web Production Company:
Perfect Fools
Creative Director:
Tony Hogqvist
Art Director:
John Wolst
Technical Director:
Bjorn Kummeneje
Developer:
Stefan Lagergren
Developer:
Bjorn Uppeke
Developer:
Mattias Hallqvist
Producer:
Sara-Lee Rost

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age