Skittles: Scholarship the Rainbow - Bowling College

Look who gets to go to bowling college.

Published on

Editor's Pick

Skittles, along with EVB and 100,000+ fans, has fulfilled its quest to send one lucky person to bowling college. The latest component of the brand's Mob the Rainbow campaign last month called on Skittles fans to help one aspiring bowling industry manager get a proper education by posting their Likes to the cause on Facebook. Once the Likes hit 100,000, the goal would be reached. Ultimately, 133,000 do-gooders rallied, making young James Fulp the recipient of Skittles' first Rainbow Scholarship.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 01, 2010
Evolution Bureau
Agency Creative Director:
Stephen Goldblatt
Art Director:
Jeremy Stewart
Ryan Durr
Christopher Kursel
Motion Designer:
Devin Croda
Chris Chavkin
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age