Skittles: Scholarship the Rainbow - Bowling College

Look who gets to go to bowling college.

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Editor's Pick

Skittles, along with EVB and 100,000+ fans, has fulfilled its quest to send one lucky person to bowling college. The latest component of the brand's Mob the Rainbow campaign last month called on Skittles fans to help one aspiring bowling industry manager get a proper education by posting their Likes to the cause on Facebook. Once the Likes hit 100,000, the goal would be reached. Ultimately, 133,000 do-gooders rallied, making young James Fulp the recipient of Skittles' first Rainbow Scholarship.

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About

Credits
Date
Jul 01, 2010
Agency:
Evolution Bureau
Agency Creative Director:
Stephen Goldblatt
Client:
Skittles
Art Director:
Jeremy Stewart
Copywriter:
Ryan Durr
Editor:
Christopher Kursel
Motion Designer:
Devin Croda
Producer:
Chris Chavkin
Category
Latest Creativity News on Ad Age

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