Creativity

Skittles: Skittles for Celebrity 2

So. . . not. . .fair.

Published on Aug 17, 2011

Editor's Pick

Wrigley's Skittles enlisted Olson to get the brand even more on the radar by playing the celebrity card. Skittles singled out a few of the most famous among its 15 million Facebook fans--including Joe Jonas, Khloe Kardashian and Lamar Odom and Derrick Rose--and sent them some super tricked out Skittles "dispensers" filled with every variety of the candy. The machines are also equipped with motion sensors and voice recorders that tempt celebs with their own voices. Skittles also promises to refill the machines for free for up to three years--the potential for the stars to put pounds perhaps the only consolation for us Schmos who have to buy our own Skittles.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 17, 2011
Agency:
Olson
Client:
Skittles

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.