To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Skittles: Skittles for Celebrity

So. . . not. . .fair.

Editor's Pick

Wrigley's Skittles enlisted Olson to get the brand even more on the radar by playing the celebrity card. Skittles singled out a few of the most famous among its 15 million Facebook fans--including Joe Jonas, Khloe Kardashian and Lamar Odom and Derrick Rose--and sent them some super tricked out Skittles "dispensers" filled with every variety of the candy. The machines are also equipped with motion sensors and voice recorders that tempt celebs with their own voices. Skittles also promises to refill the machines for free for up to three years--the potential for the stars to put pounds perhaps the only consolation for us Schmos who have to buy our own candy.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 17, 2011
Agency:
Olson
Client:
Skittles
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age