Creativity

Better Than Nursing? Skittles Got Epically Weird for Mother's Day

Candy Brand 'Preserves' Unique Bond Between Mom and Child

By Ann-Christine Diaz. Published on May 09, 2017

Editor's Pick

While brands have tended toward the touchy-feely when honoring moms for Mother's Day, Skittles delivers its special brand of skewed sentiment ahead of the holiday. A new ad that debuted on the candy brand's YouTube channel shows the special bond between a mother and her adult son. As she chows down on the candy, he's able to miraculously taste the flavor of the piece she's chewing on -- because post-birth, it seems, the cord was never cut.

The spot hits a weirdness scale to rival some of the candy's classics, including this one starring another unusual body part, and this, featuring a pissed-off pinata man.

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About

Credits

Date
May 09, 2017
Agency:
DDB
Chief Creation Officer:
Ari Weiss
Client:
Skittles
Chief Creation Officer:
John Maxham
Chief Creation Officer:
Darren Spiller
EVP, Executive Creative Director:
Mark Gross
SVP, Group Creative Director:
Myra Nussbaum
CD, Copywriter:
Chad Broude
CD, Art Director:
Brian Boord
Senior Writer:
Ant Hatton
Art Director:
Johnross Post
Copywriter:
Matt Everts
Senior Writer:
Andrew Fisher
Chief Production Officer:
Diane Jackson
Executive Producer:
Debora den Iseger
SVP, Integrated Brand Leader:
Kate Christiansen
SVP, Group Strategy Director:
David Chriswick
Global Brand Director:
Richard Guest
Global Segment Lead:
Eli Velez
Group Strategy Director:
Josh Drueck
Account Director:
Erin Leahy
Production:
Central Film North
Director:
Rodrigo Garcia Saiz
Executive Producer:
John Barreiro
Editorial:
Whitehouse Post
Editor:
Carlos Lowenstein
VFX:
Jamm Visual
VFX Executive Producer:
Asher Edwards
VFX Supervisor:
Jake Montgomery
Color:
Company 3
Colorist:
Tom Poole
Sound:
The Studio
Sound Engineer:
Nicholas Papaleo

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