The 'S' in Skittles Stands for 'Seattle' Now

DDB's New Ads Follow Up on Wrigley Brand's 'Seattle Mix' Announcement

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Earlier this week, Skittles announced a new deal it had struck with Marshawn Lynch, Seattle's running back, where it will create a limited edition "Seattle Mix," with packs featuring the candy in blue and green. They won't be for sale, but up for auction -- proceeds benefit Mr. Lynch's Fam 1st Family Foundation.

Now, DDB unveils new print and digital ads that proclaim that the S in Skittles no longer stands for the candy, but for Seattle, instead.

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Jan 31, 2014
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