Skoda: Fight for Attention

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About

Description
First-Ever advertising creative uses eye-tracking technology in digital campaign for the new third-generation ŠKODA Fabia car. http://www.fightforattention.com/
Credits
Date
Feb 16, 2015
Agency:
18 Feet & Rising
Client:
Skoda
Creative Director:
Anna Carpen
Creatives:
Behrad Taherparvar & Oli O'Neil
Business Lead:
Andrew Barnard
Agency Producer:
Greg Hemes
Agency Producer:
Carl Ellis-Coward
Agency Producer:
Brendan Marriott
Live Action Director:
David Chvatal
Production Company:
Zoomfilms Production
Producer:
David Propper
Post Production:
UPP
Sound:
Sound Square
Editor:
David Chvatal
Music:
Roland Moor (MADSKILL)
Animation:
FX Pourre
Animation Post:
Mathematic.tv
Technology:
B-Reel
Industry
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